Movies, tv and foreign people.

As said by an IMDb reviewer from London "Although the need for an American version may be unnecessary to many people it's obvious that the average American, whoever they are, does not like sub-titles. Or anything that's foreign come to think of it."

This was in reaction to a European mini-series being remade by American tv producers.

I wouldn't be surprised if this the general attitude Western Europeans have the "average American, whoever they are."