Again with the "artists" + ideas + passion cards.PLENTY HUMANWEAR is a streetwear company for men and women which first got inspired by the lifestyle put forward by counter-cultural sports such as snowboard, skateboard and surf. We are also highly influenced by all artists who could die for an idea, who live solely to create and who, just like riders, grow to the beat of their passions.
The thing is I like streetwear; during certain night outs and if the occasion calls for it I'll wear what's considered streetwear. But what I'm finding, when I peruse street wear brands and their philosophy is that besides the font on their logos, they blend in together. I see it when a new raw jean company opens and pulls the heritage/tradition line ... like the half dozen companies before them did. Way to practice individuality. I thought the head of marketing gave you the memo that heritage/tradition line has been used, abused and recycled before the owners decided to practice their indignation towards mall brands and fashion conformity (not that streetwear brands & the people that make them are devoid of this dreaded conformity, oh the irony).
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